#140420: FILA China/Just Another Performance Tennis Style
I designed a good looking performance tennis shoe for a brand that has a fast sports fashion business. Is this a good design in a bad product direction or a wrong design for a right product sector? Find out the answer here.
#121020: UMBRO China Archive/An Old School Classic Silhouette
My favorite style sneaker is also the simplest in design. Be able to design my favorite style sneaker myself is a true test on my own design skills. Please let me know what do you think of these designs.
#110920: PONY Archive/2010 Fall/Winter China Only Collection
#190620 Hand Gear Product Design Consultation
#110320: PONY Archive/The Urbanization of A Classic Brand
What do you know about PONY? Not the one you can ride. Product Of New York (PONY) was one of the sport brand giants in the 80s and 90s. A collection of metropolitan graphics were designed to capture brand’s urban nature.
#031120: Rockport Archive/What Are Brown Shoes?
Before the norm of wearing sneakers everyday, there is a type of transition footwear combining dress shoe aesthetic and sneaker comfort. Take a look at these designs.
#030620: XO2 Freelance/Athleisure Lifestyle Footwear Design
My first freelance footwear design gig is also my first commercially launched footwear design. Please check it out here. Let me know what you like about this sneaker concept.
#020420: FRYE Archive/A Chinese Guy Designing Cowboy Boots
Try to put a sentence together using following words: cowboy boots, designer, Asian. An Asian designer designs cowboy boots. What? and How? Found out here.