Design brief.
 I started with some rough illustration elements sketches.
 Pony is very trendy in HongKong. Top Star high top is all round kids buying.
 Pony is part of the Argentina street culture.
 Philippines. Pony is very popular in Philippines. All the classic silhouettes is all kids buying. The popularity is greater than Chuck Taylor. Philippines has created some amazing posters for marketing.
 If someone is wear Pony classics in Taipei, you can be sure he or she is one of popular kids.
 One of the biggest markets for Pony is Seoul. The Korean pop culture is not joke. Products are very strong.
 Shanghai is currently the home base for Pony brand. Pony is very youth female driven in Shanghai. Among all Asian cities, Pony products designed in Shanghai is the least what people remember Pony of.
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