The importance of texture in visual presentation

Applying textures to a design is a powerful technique and fun way for creating compelling and lifelike in design. In design, texture is generally only a visual thing, but it creates a physical illusion.

For some reason, texture seems to always to be an afterthought when it comes to product creation. Texture is the thing that makes a design pop. It’s what brings a perfectly fine design up to enviable levels, a visual height. So what exact is texture in design parlance? Basically, texture is how thing feel.

In footwear design, most time applying texture to a design is not a must-have task in the process. However, over the years, I do find there are times applying texture to a footwear design has its advantages. When presenting a footwear concept to a team, there are people whom do not speak or understand sketches or drawings. A better version of a visual lifelike footwear rendering is required. Very commonly team member will ask the question what this shoe is made of. And the best way to answer this question is to show them visually. Because textures accompanied by light creates the effect how this shoe feels. Is certain area breathable; is it water resistant; is it tough enough; etc. All these questions can be better explained by applying texture to a design.

Take a look at below footwear concept I created by applying texture to every part of this shoe. Texture in this shoe provides a lot information visually to an ordinary concept. Most textures I used in this design can be found in resource page.

Lateral View

Lateral View

Closeup

Closeup

Medial View

Medial View

Closeup

Closeup

Top View

Top View

Closeup

Closeup

Bottom View

Bottom View

Closeup

Closeup

Toe/Heel View

Toe/Heel View