To follow up my article about how rubber shoes are made, I am introducing the next step to style these rubber shoes. Most rubbers are very color driven, brands like to use fun colors to create a story around these seemingly “boring” shoes, such as neons, retro color palette, etc. Sometime brands will take one step further to make these shoes extra fun in order to add diversity to an exiting style.
The method is printing. Yes, printing. An ages old technology. The fact is that this printing method on shoes are a bit different than what you may think. First of all, how do you print something on not-a-flat surface? That’s right! Most graphic prints are being applied on a flat surface, such as packaging, T-shirts, etc. Printing (graphics) on shoes requires a new set of processes and tools.
Below videos are separated by steps involving processes of printing graphics on a rubber shoes.
There’s no professional name for this method. Commonly factories in China call this method water based printing. This is not the only method of applying graphic prints onto a rubber shoe. There’s another method, which is a bit advance. Factories call it “3D printing”, which I will introduce in another article.
Please leave comments to let me know what subjects you would to know by subscribing.